For Web Developers

As a web developer, you probably have a set of criteria for helping your client select the right ecommerce system for their business. This page addresses many of the questions that web developers often have.

Flexible Layout

Can a Nexternal Storefront be configured to look like the rest of my client's site?

Absolutely. The Layout section of the Order Management System is where web developers can modify cosmetic aspects of the online store. One of the more powerful sections is the bordering html area. This is where the "skin" of the shopping cart is created. When a client signs up to use the system, one of Nexternal's design engineers will synchronize the look of the store with that of the site. As the web designer, you are welcome to go in and make changes as you see fit. Within the core application (inside the skin) there are also many parameters that can be modified to ensure a professional looking store. Additionally, most of the markup within the store is given CSS IDs or classes for advanced manipulation.

Highly Search Engine Optimized

Is the catalog portion of the software search engine friendly?

Yes! Nexternal.NET was built from the ground up to be search engine friendly. In fact, it was recently rated as one of the top SEO Shopping Carts by Top SEOs. All of the on page elements that you would expect are customizable including title, meta description, and alt tags.

Offload the Liability & Security Responsibilities

I am quite good at web design, but would not consider myself an internet security expert. Does Nexternal make sense for me?

Most web site designers are not internet security experts. Building your own ecommerce system or even configuring an open-source ecommerce system so that it is absolutely secure is no easy undertaking. Most web designers would rather use a hosted ecommerce solution and not be associated with any liability as it relates to internet security, specifically when dealing with ecommerce sites.

Reliability, Reliability, Reliability

If my client's store has a problem, I don't want the client calling me to trouble shoot it.

This is another great advantage of Nexternal. The reliability and performance of the store is managed by Nexternal, not by you.

Let Your Clients Update Their Own Product Catalog

I don't want the client calling me every time they need to add a product or change something in the store.

Through the web-based order management system, merchants can make changes themselves. If they have a question or problem, they have a dedicated Nexternal Account Manager that they can call at no additional charge. You are also welcome to call the Nexternal Account Manager. Product and customer data can also be imported through an Excel worksheet.

Exceptional Marketing Tools

I am putting a ton of work into my client's site and want them to be successful . What other marketing tools are available in Nexternal?

Nexternal has a robust suite of marketing tools from comparison marketplace feeds (Google Product Search and Shopzilla) to an email wizard. Many times web designers have retainer relationships with their clients to develop HTML email marketing campaigns.

“Nexternal is the only ecommerce solution that gives us complete control of the final product. As a developer we appreciate the flexibility of the Nexternal API and combined with their robust layout editor, Nexternal enables us to deliver exactly what the client wants.” —Nathan Smallcomb, Already Set Up

“Neekdesign has worked with Nexternal since 1999. The Nexternal platform has been, and continues to be, one of the most solid and full-featured eCommerce systems available. It is our first choice in eCommerce for all of our clients. As designers and developers, we appreciate the ease of use and flexibility to mask our website design's look-and-feel with the Nexternal System. We also appreciate the speed and secure performance of the back-end technology on which the platform is built. We know with certainty that our clients service needs will be provided for, that we will be able to make updates easily and quickly if our clients need a design change, and that the Nexternal system provides an accessible gateway to the search engines and social networking arenas that are so much a part of our clients' marketing strategies.” —Nicole Rienecker, Neekdesign

“Nexternal provides an Order Management System that offers a complete ecommerce solution. With Nexternal, we have been able to implement an Affiliate sales program, schedule holiday discount programs, institute coupon codes and offer inventory from multiple fulfillment centers. Nexternal delivers where other providers fall flat. Instead of making sacrifices for our clients, we have been able to not only meet their expectations in an order management system, but also provide additional features offered by Nexternal to increase visibility and sales.

As a web developer, providing my clients with a fully functioning online store is at the top of my list. With Nexternal, I am provided a platform that offers my clients everything needed for success. Nexternal provides online consumers a seamless browsing and shopping experience. Customer feeback regarding the ordering process, ease of navigation and functionality of the ecommerce platform has all been positive.

Nexternal can't be beat when it comes to customer service. Our Account Executive has reached out to assist us on weekends, holidays and even while on vacation. With Nexternal, you are not just an account number. They go out of their way to make sure you understand that the support and knowledge needed for your success are available to you at anytime.

My clients have reported up to a 300% increase in online sales since the integration with Nexternal. Previous eCommerce providers limited the success of an online shopping experience. With Nexternal, the features needed for the development and marketing of the clients storefront and the improved customer shopping experience are provided at your fingertips.” —Dave Lemke, The Website Shack

“We have worked with Nexternal for the better part of ten years and continue to appreciate the responsive, quality customer service they provide to their ecommerce clients as well as to the firms like us who work with those clients. Nexternal Solutions provides a reliable and user-friendly platform for selling products online - one that compliments the brand-building services we provide including online marketing and social networking.” —Katie Partridge - NinthVector

“Over the years we've been presented with finding solutions for some particularly quirky product scenarios for our clients' online stores. In the past, it has often times resulted in our clients making concessions to their wants and needs... that is, until several years ago when we were introduced to Nexternal's eCommerce Platform. Now the requests that used to be a challenge almost always result in "Yes, we can make that happen!"

Nexternal is continuously improving their system and what it brings to the table. Many companies simply do not have budgets available for continual website development, IT support staff to monitor servers, or the resources available to stay on top of security issues and threats. That's part of the beauty of Nexternal - with using their amazing software, you also have peace of mind that your online store is up & running, secure, and backed by their support staff.

For many of our clients their online store is their main sales channel, so anything other than having it up and running 100% of the time is not an option. For our Nexternal clients, that is something that I no longer worry about!” —Leslie Decker - E-Data Solutions, Inc